Nutrition Company Business Plan Essay Example for Free

Nutrition Company Business Plan Essay Executive summary: Bharat Food Science Nutritionals is a company which is in the market for 30 years and has been providing the highest quality formulations in Nutritional Supplement Industry for both human and animal needs. Main objective is to provide Humans with required nutritional supplements and make them healthier and more productive. It is known that low socio-economics groups just eat enough to survive. Our objective is to include these people to improve their health and make them fit. Our Mission is Nutritious Nation. Our company is committed to providing nutrition to promote maximum fitness and overall better health Our Vision includes in next 10 years is to provide a Healthy India. Helping as many people as we can. â€Å"There should be no selling of a girl due to lack of food.† Our products are so reliable which has lead us to good profits. Now we are developing new strategies to include low socio-economic people. Company summary: Bharat Food Science Nutritionals, for over 30 years our company has provided the highest quality formulations in the Nutritional Supplement Industry for both human and animal needs. We do research, develop, manufacture and distribute a variety of dietary supplements, protein bars, soups, meals, fiber drinks and fortified beverages. Our company has a base of products for the Vitamin/Nutrition, and Pharmaceutical industries. The diverse product line contains many value-added granulations and custom formulations. Baby foods formulated to supplement your babys diet. Our patented, GRAS-designated ingredients are designed for the nutritional supplement, functional food and beverage, cosmetic and animal nutrition market. Our employees are dedicated to an unmatched commitment of quality and service for every product we produce. High level of supervision goes into the production process. Our products provide the most effective dietary supplements to promote maximum fitness and overall better health. WHO recognizes that poverty, social inequality and the lack of education are the root causes of malnutrition and stresses that improvements in human welfare, including nutritional well-being, must be at the center of social and economic development efforts. To help low socio economic groups, we have determined to work together to eliminate hunger and all forms of malnutrition. Main objectives include * Famine and famine-related deaths; * Starvation and nutritional deficiency diseases in communities affected by natural and man-made disasters; * Iodine and vitamin A deficiencies; * Water supply for irrigation. We also pledged to reduce substantially: * Starvation and widespread chronic hunger; * Under nutrition, especially among children, women and the aged; * Other important micronutrient deficiencies, including iron; * Diet-related communicable and non-communicable diseases; * Social and other impediments to optimal breast-feeding; * Inadequate sanitation and poor hygiene, including unsafe drinking water. We took a large portion of our profit to start these programs. Selected volunteers will educate the people about the importance of nutrition and proper food intake. Pregnant ladies are supervised and informed about their special nutrition requirements; we provide free samples of iron, iodine and vitamins for this category of females. Explaining the importance of breast feeding will encourage the children feeding on breast milk to be immune to diseases in a natural way. Saving the rain water is very much important for irrigation. Amartyasen , a well-known Economist who needs no introduction says that â€Å"There is enough food available for everyone but the ability to buy food is lacking† Hence we also want to create opportunities to raise their income. As most of the rural people are based on agriculture, we focus on development of agriculture as well. Teaching villagers the techniques to save rain water and usage of optimal ground water will help them in agricultural purposes. Our company has tie-ups with Agro-seeds Company. They provide high yielding variety of seeds. We will provide these seeds at subsidized rates to the farmers so that they can get high yielding crops and good income. â€Å"JEENA† is the name of the program in which we have included all these activities. Jeena basically focuses on improving the health and fitness of low socio-economic individuals and thereby improving their wellbeing. Customer identification is the primary setup. Since urban people are now being educated and know the importance of nutrition, our products are gaining importance. We market our products to all locations. And especially to doctors, they prescribe the drugs to the required people. But in rural areas and people with low income it is difficult to find customers. Hence by giving our products at subsidized rates will encourage the low income individuals to take nutrition supplements. Creating the awareness about the problems faced because of malnutrition will encourage everyone to consume the nutritious diet. There are many questions which are unaddressed in regard to the approach. They can be potential risks involved in the business. Risks may be categorized as Threats, this can be from political view or catastrophic (e.g. Natural disaster or critical public infrastructure failures) or climate changes. Other risk is it can be vulnerable i.e. chances of undesirable outcome. Though our products are approved by FDA, few people with other diseases may not find it suitable for them, especially animal products. Finding sufficient number of volunteers to go and create awareness is another challenge. To see the Change it takes cost and time as the variables. In places like Ramnad, water lords may restrict our activities. People may not behave as expected and it is difficult to judge their behavior. As per poor economics, low income individuals are not willing to spend more on food even if their salary increases. Such unpredictable human nature may hinder the plan. To mitigate the risk, our risk management system is aiming to address the uncertainty in the market place. They create controls and countermeasures to minimize or eliminate the disruption, loss or damage to business operations and shorten recovery time from unwanted event and thereby reducing its impact on business. Taking the help of surveys and questionnaires will help us to know the loopholes in our process. Educating people will solve most of the unwanted probability of our program being successful. Marketing our products to the remote locations will increase its demand and it will be easily accepted by low socio economic groups. To avoid the side effects, we do preliminary health diagnosis of the person and give the appropriate supplements. Making profit is not our motto but we do have profits. We have huge profits in the commercial business. A big portion of it goes to help the low socio-economic people. Apart from that we follow a scheme in which we made all our customers and people in villages who are being benefitted by us to involve in a scheme under â€Å"Jeena†, in which each person pays a small token of money. All this money is in turn used for their own benefit. People taking nutritious food indicates that they are more tall and healthy who have more production. More productivity leads to higher profits. There are few short-term and long-term plans in our plan. But our program of â€Å"Jeena† will definitely make big difference in near future.

Essays --

Sports injuries can have a shocking impact on athletes and the search for effective psychological rehabilitation methods have been ongoing. One study using the limitless sports injury survey found that athletes that healed the fastest engaged in more positive self-talk goal setting and healing imagery than slower healing athletes. It was found that the mental strategy of goal setting was the most productive technique and scientists believe the reason for this is that it is easy to learn and is within the athlete's control. The results of the study would suggest that there are many psychological factors that play an vital role in injury recovery. A number of other studies have demonstrated that speed of recovery was artificial by goal setting, attitude, descriptions, and social support. One study verified that imagery can be helpful in injury rehabilitation. Imagery is used often in training and competition, but athletes don't use it as often for recovery from healing and need to be reminded of its efficacy. It has been found that an athlete's inability to return to pre-injury performance levels was due to psychological factors and stressors rather than physical ones. One of the factors with an impact on performance levels post-injury is the athlete's perceived incapability to demonstrate the same skills they enjoyed pre-injury. One example of this is a rugby player who returned to the game after suffering a shoulder injury. He favored the injured shoulder and used the other shoulder more frequently. The result of this behavior was that he put extra pressure on the one shoulder setting himself up for future injuries. When an athlete returns to the game before they are truly ready the risk for more injures or re-injury is i ncrease... ...s can help distract you from pain. There are several steps to take in order to change negative self-talk that leads to increased pain into positive self-talk which speeds up the healing process and leads to decreased pain. The first of these steps is for the individual to make a list of all negative self-talk engaged in. The second step is to change each negative statement on the list into a positive statement. One example would be the following, I'm tired and don't feel like attending my support group tonight, but if I don't go I might miss out on some good tips like the ones I learned last month. I can always leave the meeting a little early step is to practice the positive self-talk. Even though it doesn't come naturally and may take some time to become comfortable with keep at it until it becomes second nature. (Anybody's Sports Medicine Book pg. 156-172)

Kidney Function

It is said that we are what we eat. Because the food we eat is assimilated into our blood. And the nutrients circulating in our bloodstream replenish every cell of our body. On the other side of the coin, this blood needs to be constantly cleaned and maintained at an equilibrium. This is where the kidneys come in. It is the function of the kidneys to continually filter out the impurities and toxins from the blood.   After the body tissues have taken what is needed from the nutrient-laden blood, waste is sent back to the blood. If our kidneys did not remove these waste substances, they would build up in the blood to the point of death. Kidneys excrete the unwanted stuff from the blood and retain only the essential ingredients. In this sense, it can be said that we are indeed what our kidneys keep. Kidneys are such vital organs of the body that we can only keep going as long as the kidneys keep functioning.The kidneys regulate the composition of the blood by 1) removing waste chemica ls from metabolism of body’s tissue cells and various chemicals that have been detoxified by the liver (such as drugs, toxins and hemoglobin breakdown products) – i.e. excretion 2) maintaining the concentrations of various ions (including sodium, potassium, chloride, calcium, magnesium, sulfate, phosphate) and other important substances at optimum levels   – i.e., osmoregulation. 3) keeping the volume of water and in the body at the right levels and 4) keeping   the acid/base concentration of the blood constant.Besides regulating the blood composition, kidneys also help maintain the body’s blood pressure through the action of an enzyme called renin. Further, they actually help new blood cells to generate from the bone marrow. This they do by acting in the capacity of endocrine glands by releasing a hormone called erythropoietin. The kidneys also release a hormone called calcitrol which helps the body sythesize calcium.Blood is pumped down from the hea rt, and the kidneys receive this blood through a branch of aorta called the renal artery. Although the kidneys are relatively small in size and constitute less than 1% of the total body weight, they can take in up to 20% of the body’s total blood volume at a time. Blood flows from the renal artery into progressively smaller arteries, the smallest being the arterioles. From the arterioles, blood flows into tufts of microscopic capillaries called glomeruli. Blood exits each glomerulus through another arteriole, which connects to a small vein. The small veins join to form a single large renal vein, which carries blood away from each kidney. After the processing of the blood, the purified blood is returned to the body through the renal vein and the filtered-out waste products and other unwanted substances move out through the ureter. Urine flows from the kidneys through the ureters to the bladder.The kidneys filter and return to the bloodstream about 200 quarts of fluid every day . of which about two quarts are removed from the body in the form of urine.Excretion in the kidneys removes water, inorganic ions, products of detoxification of blood, and nitrogenous waste products that result from the metabolism of protein taken into the body in food. Protein is broken down by the process of digestion into amino acids which are carried to the liver by the blood and get converted into body protein. But the surplus amino acids which cannot be stored by the body undergo a process of deamination, i.e. are broken down. Ammonia is formed as a by-product. Ammonia is an extremely toxi substance. Inside the liver it combines with carbon dioxide in a series of reactions known as the ornithine cycle. Urea is formed as a result, which then passes into the circulation and is carried to the kidney, is processed by nephrons and then excreted in the urine. With waste products thus expelled from the body, the purity of the blood is restored – an this is a continuous process inside our bodies.The NephronThe key functional unit of the kidney is called the nephron. Each kidney contains about a million nephrons. It is these nephrons that contain glomureli. Each nephron consists of a glomerulus surrounded by a thin-walled, bowl-shaped structure (Bowman's capsule), a tiny tube (tubule) that drains fluid from a space in Bowman's capsule, and a collecting duct that drains the freshly-formed urine from the tubule. Each of these tubules has three parts: the proximal convoluted tubule, the loop of Henle, and the distal convoluted tubule. It is in this closely packed intricate network of glomeruli and tubules that the basic process of blood filtering takes place.Nephrons regulate water and electrolytes in the body by filtering the blood, after which necessary fluid and molecules are reabsorbed and unneedes substances are secreted. Reabsorption and secretion are accomplished with both cotransport and countertransport mechanisms established in the nephrons and asso ciated collecting ducts.Blood enters the glomeruli at high pressure. Much of the fluid part of blood is filtered through small pores in the glomeruli, leaving behind blood cells and most large molecules, such as proteins. Thus filtered fluid then enters Bowman's space and passes into the tubule leading from Bowman's capsule. In the first part of the tubule, most of the sodium, water, glucose, and other substances are reabsorbed and returned to the blood. In the next part of the tubule, the remaining sodium,   and potassium, and chloride are pumped out, and the resulting fluid becomes increasingly dilute. The dilute fluid then passes through the next part of the tubule, where more sodium is pumped out in exchange for potassium and acid, which are pumped in. A complex series of chemical exchanges constantly take place inside the glomeruli and tubules of nephrons.The Kidneys and the Liver  There is also another major organ responsible for filtering out toxins from the blood, and th at is the liver. The liver performs several roles in carbohydrate and lipid metabolism. Further, the liver breaks down toxin substances, and it also breaks down hemoglobin.  Food nutrients entering the liver from the intestine are changed into forms usable by the body cells or are stored for future use. Fats are converted into fatty acids and then into carbohydrates or ketone bodies and transported by the blood to the tissues. Sugars are converted into glycogen, which remains stored in the liver until it is needed for energy production, when it is reconverted into glucose and released into the bloodstream. In its role as a blood purifier, the liver metabolizes nitrogenous waste products from body processes and detoxifies poisonous substances, preparing them for elimination in the urine or feces.The human liver secretes about one litre of bile each day to aid the digestion of fats in the food. Bile is also the medium of excretion for certain metabolic waste products, drug compounds , and toxins. Bile secreted into the common bile duct enters the gallbladder, where it is concentrated and stored. When needed,   this bile flows out of the gallbladder and into the intestine. Worn-out red blood cells are destroyed in the liver, spleen, and bone marrow.   A pigment, bilirubin, formed in the process of hemoglobin breakdown, is released into the bile, creating its characteristic greenish-orange colour.The red blood cells are degraded at end of their lives in liver and spleen, with hemoglobin breaking down to heme and globin. Erythrocytes of red blood cells carry oxygen and carbon dioxide by binding them with iron in hemoglobin. Erythrocyte production in the body is stimulated by a hormone called erythropoietin, secreted mainly by kidneys. The fixed phagocytic cells of the spleen and bone marrow destroy old blood cells and convert the heme groups of hemoglobin into the pigment bilirubin. The bilirubin is secreted into the blood and carried to the liver where it is conjugated with glucuronic acid, a derivative of glucose. Some of the conjugated bilirubin is secreted into the blood, and the rest is excreted in the bile as bile pigment that passes into the small intestine. This â€Å"conjugated† bilirubin is called direct bilirubin, while the â€Å"unconjugated† bilirubin is called indirect bilirubin.The conjugated bilirubin that is excreted into the bile by the liver is stored in the gall bladder or transferred directly to the small intestines. Urobilinogens are colorless compounds formed by bacteria in the intestine from bilirubin after the conjugated glucuronic acid has been removed. The urobilinogen remaining in the intestine is oxidized to brown stercobilin which gives the feces their characteristic color. A small portion of the urobilinogen is reabsorbed, extracted from the circulation by the hepatocytes and excreted by the kidney. This constitutes the normal â€Å"intrahepatic urobilinogen cycle†.If a liver disease su ch as hepatitis interferes with the normal intrahepatic urobilinogen cycle, increased amounts of urobilinogen may appear in the urine where it is converted to yellow urobilin.Whearas in a typical case of biliary obstruction, decreased amounts of direct bilirubin reach the intestine for conversion to urobilinogen. With little urobilinogen available for reabsorption and excretion, the amount of urobilinogen in the urine is low, which would be detected in a urinalysis.UrinalysisUrinalysis is a physical and/or chemical examination of the urine. It consists of a series of chemical and microscopic tests to identify urinary tract infections, kidney disease, liver disease, and diseases of other organs that may result in the appearance of abnormal metabolites (break-down products) in the urine.In urinalysis, a small, randomly collected urine sample is examined physically for things like color, appearance, and concentration (specific gravity); chemically for substances such as proteins, gluco se, and acidity vs. alkalinity (pH value). Further on, tests can be conducted for the presence of cellular elements (red blood cells, white blood cells, and epithelial cells) mircroscopic organisms, crystals, and casts (structures formed by the deposit of protein, cells, and other substances in the kidneys' tubules).Normal Values and DeviationsNormal urine may vary in color from nearly transparent colorlessness to dark yellow. If the urine is of an unusual color that cannot be accounted for by food intake or medication, it is an indication of some abnormality. The urine specific gravity ranges between 1.006 and 1.030. The specific gravity varies depending on various factors such as food and the time of the day. If the specific gravity is above or below the normal range, or if it does not vary, it may indicate a kidney problem.The urine pH value is also influenced by a number of factors. Generally the normal pH range is from 4.6 to 8.0. If the pH is very acidic or alkaline, beyond wh at could be attributed to normal levels of variation, then there could be a problem. There is usually no detectable urine glucose, urine ketones, or urine protein. Significant amounts of glucose and ketones point to uncontrolled diabetes. There should be no red blood cells present in urine. If blood is found in the urine, it is a sure sign of trouble, possibly of a serious nature. It may indicate a urinary tract disease, or the dreaded cancer.Bilirubin is normally not found in the urine, as it would only be present in such tiny quanties as is undetectable by a routine test. There may be a trace of urobilinogen in the urine, but bilirubin in discernable amounts in the urine is a sign of a liver or bile duct disease. Nitrites and white blood cells (leukocytes) too should not be normally present in the urine. And if they are, a strong possibility of an urinary tract infection rises.Creatinine Clearance Test for GFRCreatinine is a metabolite of the compound creatine that is found in mus cles. Creatine is a by-product of muscle energy metabolism. It is filtered from the blood by the kidneys and excreted into the urine, in the same general manner as urea. Creatinine clearance is the process of removal of creatinine from the body, and technically signifies the volume of blood plasma that is cleared of creatinine per unit time (typically, milliliters per minute).Creatinine clearance is used for estimating the glomerular filtration rate (GFR) of the kidneys, which is the volume of fluid filtered from the renal glomerular capillaries into Bowman's capsule per unit time. GFR measurement is often considered to be the best avilable determinant of renal function. The normal range of GFR for males is 97 to 137 ml/min, and for females is 88 to 128 ml/min. The average for men is 120 ml/min and for women 95 ml/min. The GFR may reach 200 ml/min during pregnancy.A clearance of less than 80 ml/min is significant except in people over 80 years. A decreased creatinine clearance rate is an indication of increased blood creatinine level, and happens due to the diminished capability of kidneys to carry out their function, under conditions of abnormality and disease. A creatinine clearance of 50 ml/min or less indicates serious renal insufficiency.The GFR can predict the signs and symptoms of uraemia, especially when it falls to below 10-15 ml/min. It must be noted that the GFR varies according to renal mass and correspondingly to body mass. In a lab report, GFR is corrected for body surface area (which equates with renal mass), which in normal humans is approximately 1.73m2 and represents an average value for normal young men and women.   Impaired renal function is indicated by a GFR of 30-80 ml/min/1.73m2 and in cases of less than 30 ml/min/1.73m2 – there is a strong possibility of renal failure.References:Freudenrich C C (n.d) How Your Kidneys Work. Retrieved May 08, 2006 fromhttp://science.howstuffworks.com/kidney.htmNIH Publication No. 06–4241 (November 2005) Your Kidneys and How They Work. Retrieved May 09, 2006 from http://kidney.niddk.nih.gov/kudiseases/pubs/yourkidneysStone C.(Nov 2005) Bilirubin. Retrieved May 09, 2006 from http://www.nlm.nih.gov/medlineplus/ency/article/003479.htmMerck Manual. (February 2003) Kidneys. Retrieved May 09, 2006 fromhttp://www.merck.com/mmhe/sec11/ch141/ch141b.htmlFord-Martin, P.A. (n.d.) Kidney function tests, Gale Encyclopedia of Medicine. Retrieved May 09, 2006 from http://www.findarticles.com/p/articles/mi_g2601/is_0007/ai_2601000790/pg_1National Kidney Foundation. (n.d.) How Your Kidneys Work. Retrieved May 09, 2006 from http://www.kidney.org/kidneydisease/howkidneyswrk.cfmLAb Tests Online. (n.d.) Creatine Clearance. Retrieved May 09, 2006 from http://www.labtestsonline.org/understanding/analytes/creatinine_clearance/test.htmlFadem S.Z. (n.d.) How the kidney works, The Nephron Information Center. Retrieved May 09, 2006 from http://links.nephron.com/nephsites/htkw/r2_htmlWikipedia. ( April 2006) Renal Function. Retrieved May 09, 2006 from http://en.wikipedia.org/wiki/Renal_function

7 Famous Quotes From American Writer Jack London

Jack London was an American writer, famous for The Call of the Wild, Sea Wolf, Before Adam, Iron Heel, and many other works. Many of his novels were based on his real-life experiences as an adventurer and sailor. Here Are a Few Quotes From Jack London I would rather be ashes than dust! I would rather that my spark should burn out in a brilliant blaze than it should be stifled by dry rot. I would rather be a superb meteor, every atom of me in magnificent glow, than a sleepy and permanent planet. The proper function of man is to live, not to exist. I shall not waste my days in trying to prolong them. I shall use my time.- Jack LondonPictures! Pictures! Pictures! Often, before I learned, did I wonder whence came the multitudes of pictures that thronged my dreams; for they were pictures the like of which I had never seen in real wake-a-day life. They tormented my childhood, making of my dreams a procession of nightmares and a little later convincing me that I was different from my kind, a creature unnatural and accursed.- Jack London, Before AdamThe soft summer wind stirs the redwoods, and Wild-Water ripples sweet cadences over its mossy stones. There are butterflies in the sunshine, and from everywhere arises the drowsy hum of bees. It is so quiet and peaceful, and I sit here, and ponder, and am restless. It is the quiet that makes me restless. It seems unreal. All the world is quiet, but it is the quiet before the storm. I strain my ears, and all my senses, for some betrayal of that impending storm. Oh, that it may not be premature! That it may not be premature!- Jack London, Iron HeelThe one opened the door with a latch-key and went in, followed by a young fellow who awkwardly removed his cap. He wore rough clothes that smacked of the sea, and he was manifestly out of place in the spacious hall in which he found himself. He did not know what to do with his cap, and was stuffing it into his coat pocket when the other took it from him. The act was done quietly and naturally, and the awkward young fellow appreciated it. He understands, was his thought. Hell see me through all right.- Jack London, Martin EdenBuck did not read the newspapers, or he would have known that trouble was brewing, not alone for himself, but for every tidewater dog, strong of muscle and with warm, long hair, from Puget Sound to San Diego. Because men, groping in the Arctic darkness, had found a yellow metal, and because steamship and transportation companies were booming the find, thousands of men were rushing into the Northland. These men wanted dogs, and the dogs they wanted were heavy dogs, with strong muscles by which to toil, and furry coats to protect them from the frost.- Jack London, The Call of the WildAll my life I have had an awareness of other times and places. I have been aware of other persons in me. Oh, and trust me, so have you, my reader that is to be. Read back into your childhood, and this sense of awareness I speak of will be remembered as an experience of childhood. You were then not fixed, not crystallized. You were plastic, a soul in flux, a consciousness and an identity in the process of forming--ay, of forming and forgetting.- Jack London, The Star RoverDark spruce forest frowned on either s ide the frozen waterway. The trees had been stripped by a recent wind of their white covering of frost, and they seemed to lean toward each other, black and ominous, in the fading light. A vast silence reigned over the land.- Jack London, White Fang